William Hill Vegas had quite the challenge. They needed a new direct response campaign, but also needed a wrapper that would stand out in the crowded market. It needed to work for any game. Oh, and it needed to be adapted monthly. Oh, and it also needed to be on air in 5 weeks. William Hill Vegas have allllll the latest games and great offers, it’s like they’re bursting at the seams. The idea ‘Bursting with Entertainment’ nailed the brief, using 3D game graphics and reactive bespoke backgrounds to highlight what Vegas does best.