Rubicon already had a good strategy – it just wasn’t being executed in a way that excited them. With their bold flavours, Rubicon is for those people in life who are willing to think outside the Coke can. People who want to expand their horizons and are willing to give anything a go. In more ways than one, the drink, and the people that drink it are ‘Made of Different Stuff’. Strapline created by the super ace Emily Hague.