Brass Monkey build the world’s best ice baths, with an ambition to become the crusader brand at the forefront of cold water immersion. They needed an ownable brand platform, something that would feel like a rallying cry for those people who recognise the incredible health benefits of icy cold water. And so BRRRING IT ON was born. A challenge to everyone, to dunk themselves in a freezing lake, step into a cold shower, or, when the time comes, invest in a Brass Monkey ice bath.