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BEN BATESON CREATIVE DIRECTOR
CHICAGO TOWN
Pizza? Yeah We Go To Town On It
Chicago Town was the UK’s No.1 frozen pizza brand. But with delivery apps, supermarket own brands and loads of new pizza kids on the block, competition was hotter than a deep dish straight outta the microwave.
And pizza ads, had gone, well, a bit random, you know, sort of less about how bloody great pizza is. The plan was simple. Let’s talk about how ace pizza is, and then get even acer shots of pizza. That gooey, messy goodness that would make people want to lick their screen – and keep Chicago Town at number 1.
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